![]() ![]() “It evokes feeling and emotion without ever saying a word.” “That’s pretty close to being a perfect TV spot,” says Mike Sheehan, co-president and chief creative officer of Hill, Holliday, Connors, Cosmopulos, long Arnold’s crosstown competitor. ![]() They decide to continue driving their Cabrio and soaking in the evening. The group arrives at the bash but feels put off by the noisy, frenetic scene. They are enjoying the music on the radio, the starry sky and the radiant full moon. ![]() Shot over three nights near Bodega Bay in Northern California, the spot, directed by Jonathan Dayton and Valerie Faris, features four young people driving in the open night air on their way to a party. The commercial is perhaps the most lauded VW ad from five-year lead agency Arnold Worldwide in Boston. Even a rival shop calls the Volkswagen’s “Milky Way” spot perfection. ![]()
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